Sorted Communication Solutions was started by Lali van Zuydam in February 2020.

Lali has worked in the journalism and communications industry in South Africa for 10 years and has gained experience in the fields of social media, marketing, public relations, journalism, content creation and specialist science journalism over the span of her career. 

She has worked for Pretoria News (Independent Newspapers), the Embassy of France in South Africa, Word4Word Marketing, the National Press Club as well as Osidon, the world’s first digital online accountant. 

Lali holds an MA degree in science and technology journalism and communication from Stellenbosch University. 

Lali is a registered language practitioner with the South African Translators’ Institute. She also serves on the executive committee of the National Press Club, the largest organisation of its kind for working journalists in South Africa.